Link Building: SEO Trump Card

[Anjul Jain]

Link building plays a pivotal role in the game of Search Engine Optimization, as a matter of fact it assists with the higher search engine placements and gained traffic for a website. link building is still the Search Engine Optimization trump card for the foreseeable future. Search engine algorithms to place high importance on link popularity,because links are still the basic connector, the basic relationship, on the Web. And for the foreseeable future they're going to be the easiest way for a computer program to judge the importance and trustworthiness of a Web page.
There are many factors determining the proper linking with the site,any one can follow the following Do's & Dont's of link building, in order to get the optimum results.

Do's :

• Do submit your site to Open Directory Project (ODP or DMOZ). A listing in the OPD is considered golden as the ODP feeds so many other directories,which will result in multiple listings for your site.
  
• Do submit your site to Yahoo. It costs little a year to be reviewed & listed on Yahoo but it is a small price to pay once a year compared with the number of people that use Yahoo.
  
• Do exchange links with all sites that offer similar or complementary services to yours, with specialized portals and directories, & with industry associations.
  
• Do create your own Related Links page rather than have it automatically generated program. Google has been known to penalize sites that generate Links pages using “cookie-cutter” template pages.
  
• Do include a link to your site in your “Signature” line when you post in forums,blogs,or newsgroups. This also applies when submitting articles or sending out newsletters.
  
• Do link to each page on your site from home page (or your sitemap page) & back again. This will help funnel PageRank to your most important pages.
  
• Do include inline links on your site. Inline links appear in the body of a paragraph rather than in a navigation menu. Google likes the neighboring text that surrounds inline links.
  
• Do use simple A HREF format links rather than Javascript to generate the link. Google may have a harder time deciphering your link otherwise.

Don't :

• Don't use :click here” as the text link for any link,ever. Otherwise, Google may decide your site is about “Click Here.”
  
• Don't exchange links with link farms, link free-for-all(FFAs), or other sites that are obvious spam.
  
• Don't exchange links with unrelated sites simply to boost the number of links. Your customers won't be on these sites & it wont help with Google.
  
• Don't have broken links on your site. While not as critical with Google,Yahoo routinely checks your site for broken links, Plus it is unprofessional.
  
• Don't “hide” your links using Javascript, forms or other methods, unless you have legitimate reasons for doing so.

Link building helps in getting quality traffic from relevant sites which increases sales. In order to get that, one must consider the above points and can get started .

[brainpulse]

nice article !!

and don`t do this in aggressive mode ....

[Anshuman]

Very informative article, i would suggest to submit to Business.com & bestofweb.com along with yahoo

[Anjul Jain]

Thanks for your valuable suggestion, will surely submit it in other forums as well.