Reciprocal Links

[SeanyG]

One way links are much profitable than reciprocals links as you don't have to worry about the removal of the links anytime. Google will much appreciate it if your backlinks are natural and not gained by mutual understanding. As Google is now looking for more on quality and unique content, it will be much beneficial for those who updates their sites by unique content and webmasters will take initiative to link with your site.

[Leya B]

I would be careful with reciprocal links. A few won't do much and may divert users from your website. A lot of reciprocal links may be picked up by search engines.

[paul]

Avoid 'cowboys' who add your site to 'link farms' as reciprocal link exchange, best practice would be, 'link to websites which are useful to your users'.

[Davidwilson]

reciprocal links are very good for increasing page rank as they provide backlinks..