Don't go stale

[cranzi]

When you brand a domain name into your business and they end up going stale what will your clients think? I see dozens of sites every day that have stale content on them, it could be something simple like a business blog that has not been updated in six months or something a little more complex but stale content does nothing for anyone.

[WeRollin]

I agree wholeheartedly. You can have all the backlinks, traffic maneuvers, etc, set up on your site that you want. When it comes down to getting people to visit and stick around, there is nothing more important than having fresh and attractive content.